On Friday, June 19th, Riventé hit the shelves with a brand new sleek look. The Juneteenth release was intentional and symbolic as the brand encourages cognac lovers to have it “Your Way” while envisioning a “New American Dream.” This “New American Dream” encourages the drinker to live a life of freedom on your own terms free from limiting influences. With its newest release, Riventé is paying homage to black excellence while carving out its own identity within the spirit world with the sleek design and sophistication of its all black bottle.
After a highly successful 2017 launch that left shelves bare, Riventé Cognac is now fully restocked. Riventé is Redefining the American Dream.
Riventé is Redefining the American Dream. While the updated design is a celebration of sorts, it’s also a resounding call-to-action. Imprinted on each bottle is the hashtag #blackdollar, signifying the brand’s commitment to the African American community. With a portion of the proceeds donated to The Black Dollar Foundation, a non-profit founded by owner and CEO, Algen Albritten, Riventé is fostering an ownership mindset within the black community with initiatives such as coding camps for children and entrepreneurial scholarships for adults.
The start and founder: Rivente is defining the new american dream
“The traditions we create, the culture we’ve fostered, the greatness we’ve achieved; the sheer resilience our people possess deserves to be included, so we’re rewriting it as ‘The New American Dream,’ said Algen Albritten of the new slogan. He continued, “Rivente’ is about authoring our own narratives, writing, and living our own American Dream.”Rivente’ comes in VSOP/XO and Napoleon.
Crafted to be enjoyed straight, chased, or mixed, the unparalleled smoothness of the super-premium cognac will be available online at www.riventecognac.com and select retailers in Florida.About Rivente’ Cognac:Riventé Cognac VSOP is an elegant blend of eaux-de-vies from three of Cognac’s great winegrowing regions, or crus. Cognac’s two greatest crus, Grande Champagne and Petite Champagne, make up around half the blend of delicate finesse and charm. The blend is complemented with eaux-de-vies from Cognac’s largest cru, Fins Bois, known for their wonderful fruit and floral aromas. The result is a super-premium VSOP Cognac of exceptional balance and harmony. Riventé is Redefining the American Dream.